Quartz Business Media

The largest expo in the MENA region dedicated to the shisha industry

Shisha professionals
Countries represented
Of attendees would recommend attending

Where passion meets professionalism

World Shisha Events are no ordinary B2B trade shows. Shisha professionals are seriously passionate about their businesses and product offerings, and that is plain for everyone to see when they step into a World Shisha event. Professional, yet vibrant. Business-like, yet theatrical. Come and see for yourself!

In just three editions, World Shisha Dubai has grown to become the largest expo in the MENA region dedicated to this thriving industry, gathering almost 4,000 of the regions best known shisha brands, retailers, distributors and hospitality businesses for two days of business and innovation. 

NEW for 2024 - We are excited to announce the launch of World Shisha South America, taking place in Ciudad Del Este in Paraguay. Ideally located to attract visitors from both Paraguay and Brazil, World Shisha South America is poised to be a dynamic showcase of product innovation, networking opportunities and Shisha Masters at work!